{"id":44479,"date":"2022-08-26T09:38:37","date_gmt":"2022-08-25T23:38:37","guid":{"rendered":"https:\/\/getblys.com.au\/?p=44479"},"modified":"2022-08-26T09:38:37","modified_gmt":"2022-08-25T23:38:37","slug":"soft-era-trends","status":"publish","type":"post","link":"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/","title":{"rendered":"Why Beauty Editor Amy Clark Is Entering Her \u201cSoft Era\u201d (And You Should Too)"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
\"\"<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”5%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]You may have noticed a culture shift happening ever since the pandemic forced us all to slow down. A rise in Gen Z\u2019s and Millenials starting to reject hustle culture sparked a shift where fewer and fewer people are striving to be #BossBabes and are instead embracing their #SoftEra.\u00a0<\/span><\/p>\n

If you haven\u2019t already heard the term #SoftEra floating around your TikTok For You Page or have wanted to know what the heck this #ThatGirl trend is all about, look no further.\u00a0<\/span><\/p>\n

We chatted to <\/span>Amy Clark<\/span><\/a>, senior editor and beauty journalist from Adore Beauty, about why she\u2019s entering her soft era, the importance of slowing down and some of her practical tips and tricks to embrace your soft era, too.\u00a0<\/span>[\/vc_column_text]

<\/div><\/div>[vc_raw_html]%3Ccenter%3E%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-captioned%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCaDIFM5sSuv%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20data-instgrm-version%3D%2214%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba%280%2C0%2C0%2C0.5%29%2C0%201px%2010px%200%20rgba%280%2C0%2C0%2C0.15%29%3B%20margin%3A%201px%3B%20max-width%3A540px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc%28100%25%20-%202px%29%3B%20width%3Acalc%28100%25%20-%202px%29%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCaDIFM5sSuv%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate%28-511.000000%2C%20-20.000000%29%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.852%20C558.924%2C37.852%20560.59%2C36.186%20560.59%2C34.131%20C560.59%2C32.076%20558.924%2C30.41%20556.869%2C30.41%20M541%2C60.657%20C535.114%2C60.657%20530.342%2C55.887%20530.342%2C50%20C530.342%2C44.114%20535.114%2C39.342%20541%2C39.342%20C546.887%2C39.342%20551.658%2C44.114%20551.658%2C50%20C551.658%2C55.887%20546.887%2C60.657%20541%2C60.657%20M541%2C33.886%20C532.1%2C33.886%20524.886%2C41.1%20524.886%2C50%20C524.886%2C58.899%20532.1%2C66.113%20541%2C66.113%20C549.9%2C66.113%20557.115%2C58.899%20557.115%2C50%20C557.115%2C41.1%20549.9%2C33.886%20541%2C33.886%20M565.378%2C62.101%20C565.244%2C65.022%20564.756%2C66.606%20564.346%2C67.663%20C563.803%2C69.06%20563.154%2C70.057%20562.106%2C71.106%20C561.058%2C72.155%20560.06%2C72.803%20558.662%2C73.347%20C557.607%2C73.757%20556.021%2C74.244%20553.102%2C74.378%20C549.944%2C74.521%20548.997%2C74.552%20541%2C74.552%20C533.003%2C74.552%20532.056%2C74.521%20528.898%2C74.378%20C525.979%2C74.244%20524.393%2C73.757%20523.338%2C73.347%20C521.94%2C72.803%20520.942%2C72.155%20519.894%2C71.106%20C518.846%2C70.057%20518.197%2C69.06%20517.654%2C67.663%20C517.244%2C66.606%20516.755%2C65.022%20516.623%2C62.101%20C516.479%2C58.943%20516.448%2C57.996%20516.448%2C50%20C516.448%2C42.003%20516.479%2C41.056%20516.623%2C37.899%20C516.755%2C34.978%20517.244%2C33.391%20517.654%2C32.338%20C518.197%2C30.938%20518.846%2C29.942%20519.894%2C28.894%20C520.942%2C27.846%20521.94%2C27.196%20523.338%2C26.654%20C524.393%2C26.244%20525.979%2C25.756%20528.898%2C25.623%20C532.057%2C25.479%20533.004%2C25.448%20541%2C25.448%20C548.997%2C25.448%20549.943%2C25.479%20553.102%2C25.623%20C556.021%2C25.756%20557.607%2C26.244%20558.662%2C26.654%20C560.06%2C27.196%20561.058%2C27.846%20562.106%2C28.894%20C563.154%2C29.942%20563.803%2C30.938%20564.346%2C32.338%20C564.756%2C33.391%20565.244%2C34.978%20565.378%2C37.899%20C565.522%2C41.056%20565.552%2C42.003%20565.552%2C50%20C565.552%2C57.996%20565.522%2C58.943%20565.378%2C62.101%20M570.82%2C37.631%20C570.674%2C34.438%20570.167%2C32.258%20569.425%2C30.349%20C568.659%2C28.377%20567.633%2C26.702%20565.965%2C25.035%20C564.297%2C23.368%20562.623%2C22.342%20560.652%2C21.575%20C558.743%2C20.834%20556.562%2C20.326%20553.369%2C20.18%20C550.169%2C20.033%20549.148%2C20%20541%2C20%20C532.853%2C20%20531.831%2C20.033%20528.631%2C20.18%20C525.438%2C20.326%20523.257%2C20.834%20521.349%2C21.575%20C519.376%2C22.342%20517.703%2C23.368%20516.035%2C25.035%20C514.368%2C26.702%20513.342%2C28.377%20512.574%2C30.349%20C511.834%2C32.258%20511.326%2C34.438%20511.181%2C37.631%20C511.035%2C40.831%20511%2C41.851%20511%2C50%20C511%2C58.147%20511.035%2C59.17%20511.181%2C62.369%20C511.326%2C65.562%20511.834%2C67.743%20512.574%2C69.651%20C513.342%2C71.625%20514.368%2C73.296%20516.035%2C74.965%20C517.703%2C76.634%20519.376%2C77.658%20521.349%2C78.425%20C523.257%2C79.167%20525.438%2C79.673%20528.631%2C79.82%20C531.831%2C79.965%20532.853%2C80.001%20541%2C80.001%20C549.148%2C80.001%20550.169%2C79.965%20553.369%2C79.82%20C556.562%2C79.673%20558.743%2C79.167%20560.652%2C78.425%20C562.623%2C77.658%20564.297%2C76.634%20565.965%2C74.965%20C567.633%2C73.296%20568.659%2C71.625%20569.425%2C69.651%20C570.167%2C67.743%20570.674%2C65.562%20570.82%2C62.369%20C570.966%2C59.17%20571%2C58.147%20571%2C50%20C571%2C41.851%20570.966%2C40.831%20570.82%2C37.631%22%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding-top%3A%208px%3B%22%3E%20%3Cdiv%20style%3D%22%20color%3A%233897f0%3B%20font-family%3AArial%2Csans-serif%3B%20font-size%3A14px%3B%20font-style%3Anormal%3B%20font-weight%3A550%3B%20line-height%3A18px%3B%22%3EView%20this%20post%20on%20Instagram%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2012.5%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20row%3B%20margin-bottom%3A%2014px%3B%20align-items%3A%20center%3B%22%3E%3Cdiv%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20height%3A%2012.5px%3B%20width%3A%2012.5px%3B%20transform%3A%20translateX%280px%29%20translateY%287px%29%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20height%3A%2012.5px%3B%20transform%3A%20rotate%28-45deg%29%20translateX%283px%29%20translateY%281px%29%3B%20width%3A%2012.5px%3B%20flex-grow%3A%200%3B%20margin-right%3A%2014px%3B%20margin-left%3A%202px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20height%3A%2012.5px%3B%20width%3A%2012.5px%3B%20transform%3A%20translateX%289px%29%20translateY%28-18px%29%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22margin-left%3A%208px%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2020px%3B%20width%3A%2020px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20width%3A%200%3B%20height%3A%200%3B%20border-top%3A%202px%20solid%20transparent%3B%20border-left%3A%206px%20solid%20%23f4f4f4%3B%20border-bottom%3A%202px%20solid%20transparent%3B%20transform%3A%20translateX%2816px%29%20translateY%28-4px%29%20rotate%2830deg%29%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22margin-left%3A%20auto%3B%22%3E%20%3Cdiv%20style%3D%22%20width%3A%200px%3B%20border-top%3A%208px%20solid%20%23F4F4F4%3B%20border-right%3A%208px%20solid%20transparent%3B%20transform%3A%20translateY%2816px%29%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20flex-grow%3A%200%3B%20height%3A%2012px%3B%20width%3A%2016px%3B%20transform%3A%20translateY%28-4px%29%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20width%3A%200%3B%20height%3A%200%3B%20border-top%3A%208px%20solid%20%23F4F4F4%3B%20border-left%3A%208px%20solid%20transparent%3B%20transform%3A%20translateY%28-4px%29%20translateX%288px%29%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%20margin-bottom%3A%2024px%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20224px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%20144px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fa%3E%3Cp%20style%3D%22%20color%3A%23c9c8cd%3B%20font-family%3AArial%2Csans-serif%3B%20font-size%3A14px%3B%20line-height%3A17px%3B%20margin-bottom%3A0%3B%20margin-top%3A8px%3B%20overflow%3Ahidden%3B%20padding%3A8px%200%207px%3B%20text-align%3Acenter%3B%20text-overflow%3Aellipsis%3B%20white-space%3Anowrap%3B%22%3E%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCaDIFM5sSuv%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20color%3A%23c9c8cd%3B%20font-family%3AArial%2Csans-serif%3B%20font-size%3A14px%3B%20font-style%3Anormal%3B%20font-weight%3Anormal%3B%20line-height%3A17px%3B%20text-decoration%3Anone%3B%22%20target%3D%22_blank%22%3EA%20post%20shared%20by%20The%20Noire%20Space%20%28%40thenoirespace%29%3C%2Fa%3E%3C%2Fp%3E%3C%2Fdiv%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22%2F%2Fwww.instagram.com%2Fembed.js%22%3E%3C%2Fscript%3E%3C%2Fcenter%3E[\/vc_raw_html][vc_column_text]\n

What is the #SoftEra trend?<\/span><\/h3>\n

Not too long ago, hustle culture was being celebrated and even glorified as the epitome of success. In fact, you probably saw hashtags like #hustle, #grind and #girlboss dominating on social media, too.\u00a0<\/span><\/p>\n

We were sold this idea that working extra hard (no matter the cost) would somehow help us live a life we\u2019ve always wanted.\u00a0<\/span><\/p>\n

But, in reality, hustle culture has caused a massive rise in <\/span>career burnout<\/span><\/a> and even a rejection of traditional ways of working (just look at phenomenons like the great resignation).\u00a0<\/span><\/p>\n

This is where the #SoftEra trend comes in. After two years of lockdowns, we\u2019ve all started to push back against #GirlBoss culture and the hustle and bustle of modern life. The soft life is all about slowing down, prioritising yourself and making choices that make daily routine more enjoyable.\u00a0<\/span><\/p>\n

In part, we have the pandemic to thank for a rejection of hustle culture and a newfound appreciation for the slow life. It taught us to rethink the need to be \u2018busy\u2019 and re-evaluate what is actually important to us.\u00a0<\/span><\/p>\n

But we also have people of colour and black women, in particular, to thank for the #SoftEra trend. The most prominent <\/span>#SoftEra influencers<\/span><\/a> on TikTok are black women who are rejecting racial stereotypes and embrace life\u2019s simple pleasures and hobbies (guilt-free).<\/span><\/p>\n

The #SoftEra is all about cultivating a life that is free from stress. It means prioritising your peace and devoting your energy to things that are actually important to you and give you the most fulfilment, whether that’s hobbies,\u00a0 creative arts or sport.<\/span>[\/vc_column_text][vc_raw_html]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[\/vc_raw_html]

<\/div><\/div>[vc_column_text]\n

Why should we all embrace our soft era?<\/span><\/h3>\n

Hashtags on Instagram and TikTok aren\u2019t the only places telling us to slow down and do more of what we love.<\/span><\/p>\n

Beyonc\u00e9 recently told us we should quit our jobs to find a new drive and purpose in her new song, <\/span>Break My Soul<\/span><\/a>. Although we may not be able to hand in our resignation, this song does make a powerful comment on the negative implications of hustle culture, that being that work shouldn\u2019t break your soul.\u00a0<\/span><\/p>\n

In fact, according to <\/span>The Global Burnout Study<\/span><\/a>, burnout rates are rising. The 2021 study found that 34.7% of participants were currently experiencing burnout, an increase from 29.6% in 2020. Interestingly, women in middle-management positions were highlighted as the group experiencing the highest levels of burnout.\u00a0<\/span><\/p>\n

We know that burnout has serious health impacts on our wellbeing, our mood, our energy levels and even on our sleep. So, rebelling against the need to be constantly busy is a way of tackling burnout, taking control of our lives and finding more joy in our daily routine.<\/span>[\/vc_column_text][vc_raw_html]JTNDY2VudGVyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGcnlyQVdhMFpyTTAlMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNFJTNDJTJGY2VudGVyJTNF[\/vc_raw_html][vc_column_text]\n

How Amy Clark is embracing her soft era<\/span><\/h3>\n

We sat down with Amy Clark to find out what she thinks about slowing down and prioritising self-care. Here\u2019s what she had to say.\u00a0<\/span><\/p>\n

\u201cThe term ‘self-care\u2019 can feel a bit wacky or silly. But self-care doesn’t have to be sheet masks and serums (although being a beauty editor, I obviously highly recommend!),\u201d tells Amy.\u00a0<\/span><\/p>\n

\u201cFor me, it’s about being aware of my surroundings, and how my mind and body are feeling, and responding accordingly. Sometimes, you feel like leaning into whatever you’re working on or socialising.\u201d\u00a0<\/span><\/p>\n

A big part of slowing down is rethinking how and when we work. Here\u2019s what Amy had to say about rebelling against hustle culture.\u00a0<\/span><\/p>\n

\u201cI moved to a compressed 4-day work week around 3 months ago. It’s been a huge adjustment, and a lesson in prioritisation, perspective and time management, but it has also been a genuine game changer,\u201d shares Amy.<\/span><\/p>\n

\u201cSo while I do work longer hours day-to-day, I’ve set a firm boundary that the fifth day is for whatever I want or need.\u201d<\/span>[\/vc_column_text][vc_raw_html]%3Ccenter%3E%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-captioned%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCTtwh29F99H%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20data-instgrm-version%3D%2214%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba%280%2C0%2C0%2C0.5%29%2C0%201px%2010px%200%20rgba%280%2C0%2C0%2C0.15%29%3B%20margin%3A%201px%3B%20max-width%3A540px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc%28100%25%20-%202px%29%3B%20width%3Acalc%28100%25%20-%202px%29%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCTtwh29F99H%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate%28-511.000000%2C%20-20.000000%29%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.852%20C558.924%2C37.852%20560.59%2C36.186%20560.59%2C34.131%20C560.59%2C32.076%20558.924%2C30.41%20556.869%2C30.41%20M541%2C60.657%20C535.114%2C60.657%20530.342%2C55.887%20530.342%2C50%20C530.342%2C44.114%20535.114%2C39.342%20541%2C39.342%20C546.887%2C39.342%20551.658%2C44.114%20551.658%2C50%20C551.658%2C55.887%20546.887%2C60.657%20541%2C60.657%20M541%2C33.886%20C532.1%2C33.886%20524.886%2C41.1%20524.886%2C50%20C524.886%2C58.899%20532.1%2C66.113%20541%2C66.113%20C549.9%2C66.113%20557.115%2C58.899%20557.115%2C50%20C557.115%2C41.1%20549.9%2C33.886%20541%2C33.886%20M565.378%2C62.101%20C565.244%2C65.022%20564.756%2C66.606%20564.346%2C67.663%20C563.803%2C69.06%20563.154%2C70.057%20562.106%2C71.106%20C561.058%2C72.155%20560.06%2C72.803%20558.662%2C73.347%20C557.607%2C73.757%20556.021%2C74.244%20553.102%2C74.378%20C549.944%2C74.521%20548.997%2C74.552%20541%2C74.552%20C533.003%2C74.552%20532.056%2C74.521%20528.898%2C74.378%20C525.979%2C74.244%20524.393%2C73.757%20523.338%2C73.347%20C521.94%2C72.803%20520.942%2C72.155%20519.894%2C71.106%20C518.846%2C70.057%20518.197%2C69.06%20517.654%2C67.663%20C517.244%2C66.606%20516.755%2C65.022%20516.623%2C62.101%20C516.479%2C58.943%20516.448%2C57.996%20516.448%2C50%20C516.448%2C42.003%20516.479%2C41.056%20516.623%2C37.899%20C516.755%2C34.978%20517.244%2C33.391%20517.654%2C32.338%20C518.197%2C30.938%20518.846%2C29.942%20519.894%2C28.894%20C520.942%2C27.846%20521.94%2C27.196%20523.338%2C26.654%20C524.393%2C26.244%20525.979%2C25.756%20528.898%2C25.623%20C532.057%2C25.479%20533.004%2C25.448%20541%2C25.448%20C548.997%2C25.448%20549.943%2C25.479%20553.102%2C25.623%20C556.021%2C25.756%20557.607%2C26.244%20558.662%2C26.654%20C560.06%2C27.196%20561.058%2C27.846%20562.106%2C28.894%20C563.154%2C29.942%20563.803%2C30.938%20564.346%2C32.338%20C564.756%2C33.391%20565.244%2C34.978%20565.378%2C37.899%20C565.522%2C41.056%20565.552%2C42.003%20565.552%2C50%20C565.552%2C57.996%20565.522%2C58.943%20565.378%2C62.101%20M570.82%2C37.631%20C570.674%2C34.438%20570.167%2C32.258%20569.425%2C30.349%20C568.659%2C28.377%20567.633%2C26.702%20565.965%2C25.035%20C564.297%2C23.368%20562.623%2C22.342%20560.652%2C21.575%20C558.743%2C20.834%20556.562%2C20.326%20553.369%2C20.18%20C550.169%2C20.033%20549.148%2C20%20541%2C20%20C532.853%2C20%20531.831%2C20.033%20528.631%2C20.18%20C525.438%2C20.326%20523.257%2C20.834%20521.349%2C21.575%20C519.376%2C22.342%20517.703%2C23.368%20516.035%2C25.035%20C514.368%2C26.702%20513.342%2C28.377%20512.574%2C30.349%20C511.834%2C32.258%20511.326%2C34.438%20511.181%2C37.631%20C511.035%2C40.831%20511%2C41.851%20511%2C50%20C511%2C58.147%20511.035%2C59.17%20511.181%2C62.369%20C511.326%2C65.562%20511.834%2C67.743%20512.574%2C69.651%20C513.342%2C71.625%20514.368%2C73.296%20516.035%2C74.965%20C517.703%2C76.634%20519.376%2C77.658%20521.349%2C78.425%20C523.257%2C79.167%20525.438%2C79.673%20528.631%2C79.82%20C531.831%2C79.965%20532.853%2C80.001%20541%2C80.001%20C549.148%2C80.001%20550.169%2C79.965%20553.369%2C79.82%20C556.562%2C79.673%20558.743%2C79.167%20560.652%2C78.425%20C562.623%2C77.658%20564.297%2C76.634%20565.965%2C74.965%20C567.633%2C73.296%20568.659%2C71.625%20569.425%2C69.651%20C570.167%2C67.743%20570.674%2C65.562%20570.82%2C62.369%20C570.966%2C59.17%20571%2C58.147%20571%2C50%20C571%2C41.851%20570.966%2C40.831%20570.82%2C37.631%22%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding-top%3A%208px%3B%22%3E%20%3Cdiv%20style%3D%22%20color%3A%233897f0%3B%20font-family%3AArial%2Csans-serif%3B%20font-size%3A14px%3B%20font-style%3Anormal%3B%20font-weight%3A550%3B%20line-height%3A18px%3B%22%3EView%20this%20post%20on%20Instagram%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2012.5%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20row%3B%20margin-bottom%3A%2014px%3B%20align-items%3A%20center%3B%22%3E%3Cdiv%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20height%3A%2012.5px%3B%20width%3A%2012.5px%3B%20transform%3A%20translateX%280px%29%20translateY%287px%29%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20height%3A%2012.5px%3B%20transform%3A%20rotate%28-45deg%29%20translateX%283px%29%20translateY%281px%29%3B%20width%3A%2012.5px%3B%20flex-grow%3A%200%3B%20margin-right%3A%2014px%3B%20margin-left%3A%202px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20height%3A%2012.5px%3B%20width%3A%2012.5px%3B%20transform%3A%20translateX%289px%29%20translateY%28-18px%29%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22margin-left%3A%208px%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2020px%3B%20width%3A%2020px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20width%3A%200%3B%20height%3A%200%3B%20border-top%3A%202px%20solid%20transparent%3B%20border-left%3A%206px%20solid%20%23f4f4f4%3B%20border-bottom%3A%202px%20solid%20transparent%3B%20transform%3A%20translateX%2816px%29%20translateY%28-4px%29%20rotate%2830deg%29%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22margin-left%3A%20auto%3B%22%3E%20%3Cdiv%20style%3D%22%20width%3A%200px%3B%20border-top%3A%208px%20solid%20%23F4F4F4%3B%20border-right%3A%208px%20solid%20transparent%3B%20transform%3A%20translateY%2816px%29%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20flex-grow%3A%200%3B%20height%3A%2012px%3B%20width%3A%2016px%3B%20transform%3A%20translateY%28-4px%29%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20width%3A%200%3B%20height%3A%200%3B%20border-top%3A%208px%20solid%20%23F4F4F4%3B%20border-left%3A%208px%20solid%20transparent%3B%20transform%3A%20translateY%28-4px%29%20translateX%288px%29%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%20margin-bottom%3A%2024px%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20224px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%20144px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fa%3E%3Cp%20style%3D%22%20color%3A%23c9c8cd%3B%20font-family%3AArial%2Csans-serif%3B%20font-size%3A14px%3B%20line-height%3A17px%3B%20margin-bottom%3A0%3B%20margin-top%3A8px%3B%20overflow%3Ahidden%3B%20padding%3A8px%200%207px%3B%20text-align%3Acenter%3B%20text-overflow%3Aellipsis%3B%20white-space%3Anowrap%3B%22%3E%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Fp%2FCTtwh29F99H%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20color%3A%23c9c8cd%3B%20font-family%3AArial%2Csans-serif%3B%20font-size%3A14px%3B%20font-style%3Anormal%3B%20font-weight%3Anormal%3B%20line-height%3A17px%3B%20text-decoration%3Anone%3B%22%20target%3D%22_blank%22%3EA%20post%20shared%20by%20Amy%20Clark%20%28%40theamyclark%29%3C%2Fa%3E%3C%2Fp%3E%3C%2Fdiv%3E%3C%2Fblockquote%3E%20%3Cscript%20async%20src%3D%22%2F%2Fwww.instagram.com%2Fembed.js%22%3E%3C%2Fscript%3E%3C%2Fcenter%3E[\/vc_raw_html][vc_column_text]\n

How you can start embracing the soft life<\/span><\/h3>\n

Ready to jump on the #SoftEra trend and embrace the soft life?\u00a0<\/span><\/p>\n

While we know there are structural changes that need to be made to address the rising rates of burnout, there are so many practical changes you can make in your daily life that will make a meaningful difference in how you feel.\u00a0<\/span>[\/vc_column_text][vc_column_text]\n

1. Book an in-home massage or beauty treatment<\/strong><\/h3>\n

Whether you\u2019re in desperate need of a massage to relieve some tension or just a pamper session to brighten your day, Blys offers a range of in-home <\/span>treatments and services<\/span><\/a> to help you on your #SoftGirlEra journey.\u00a0<\/span><\/p>\n

But don\u2019t take our word for it!\u00a0<\/span><\/p>\n

\u201cIf you haven’t tried an at-home massage, please do that ASAP. I gifted my step mum with a Blys voucher for Mother’s Day and she couldn’t get over how good it was having that kind of treatment at home,\u201d tells Amy.<\/span>[\/vc_column_text]

<\/div><\/div>[vc_column_text]\n

2. Listen to your gut<\/strong><\/h3>\n

Living the soft life is all about prioritising your needs, establishing healthy boundaries and trusting your intuition.\u00a0<\/span><\/p>\n

It means living life as authentically as you can, whether that involves saying no to situations that make you feel uncomfortable or declining an invitation to an event.\u00a0<\/span><\/p>\n

Start embracing JOMO (a.k.a. The joy of missing out) and watch TV on the couch on a Saturday night if that\u2019s what you feel like doing.\u00a0<\/span><\/p>\n

The soft life is all about ditching stress and doing what feels right for you!<\/span>[\/vc_column_text]

<\/div><\/div>[vc_column_text]\n

3. Create your own self-care rituals\u00a0<\/strong><\/h3>\n

Self-care means something different to everyone. Social media may tell us that self-care has to break the bank, but you don\u2019t need to spend money on the latest skincare product to practice self-care.\u00a0<\/span><\/p>\n

In reality, it\u2019s all about setting aside some time in your day to focus on yourself and doing activities that make you feel good.\u00a0<\/span><\/p>\n

\u201cI love seeing people’s daily ‘mental health walks’ on socials, but hate the idea of walking without a destination or purpose. So I usually save up the few podcasts I listen to for my day off, and walk up to a cafe for coffee and food,\u201d shares Amy.<\/span><\/p>\n

\u201cI also enjoy driving to my regular nail art appointment, and will call my family and chat while in the car.\u201d\u00a0<\/span><\/p>\n

Now that you\u2019re ready to start living the soft life, <\/span>book a self-care treatment with Blys<\/span><\/a> and embrace your #SoftEra with a lush in-home wellness treatment.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#faf1eb” scene_position=”center” text_color=”dark” text_align=”center” top_padding=”3%” bottom_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1661469995249{padding-top: 40px !important;}”]\n

Embrace your Soft Era with Blys\u00a0<\/strong><\/h2>\n[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/app.getblys.com\/new-booking\/?utm_source=website&utm_medium=blog&utm_campaign=soft-era-trends” text=”Book now” css_animation=”fadeInUp” margin_bottom=”40″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”5%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]You may have noticed a culture shift…<\/p>\n","protected":false},"author":1883,"featured_media":44498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[419,395,420],"tags":[],"reviewer":[],"class_list":{"0":"post-44479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blyssed-out","8":"category-guides","9":"category-lifestyle"},"acf":[],"yoast_head":"\nSoft Era Trend: Why Beauty Editor Amy Clark Is Entering Her \u201cSoft Era\u201d<\/title>\n<meta name=\"description\" content=\"Ready to slow down and ditch hustle culture? We reveal everything you need to about how the #SoftLife TikTok trend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Soft Era Trend: Why Beauty Editor Amy Clark Is Entering Her \u201cSoft Era\u201d\" \/>\n<meta name=\"twitter:description\" content=\"Ready to slow down and ditch hustle culture? We reveal everything you need to about how the #SoftLife TikTok trend.\" \/>\n<meta name=\"twitter:creator\" content=\"@getblys\" \/>\n<meta name=\"twitter:site\" content=\"@getblys\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhisekh Blys\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/\",\"url\":\"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/\",\"name\":\"Soft Era Trend: Why Beauty Editor Amy Clark Is Entering Her \u201cSoft Era\u201d\",\"isPartOf\":{\"@id\":\"https:\/\/wp.getblys.com\/en-nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-08-25T23:38:37+00:00\",\"author\":{\"@id\":\"https:\/\/wp.getblys.com\/en-nz\/#\/schema\/person\/1ed315c4d7e25d8ea0b28303f7778f14\"},\"description\":\"Ready to slow down and ditch hustle culture? We reveal everything you need to about how the #SoftLife TikTok trend.\",\"breadcrumb\":{\"@id\":\"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wp.getblys.com\/en-nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Beauty Editor Amy Clark Is Entering Her \u201cSoft Era\u201d (And You Should Too)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wp.getblys.com\/en-nz\/#website\",\"url\":\"https:\/\/wp.getblys.com\/en-nz\/\",\"name\":\"Blys\",\"description\":\"On Demand Mobile Massage & Home Massage\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wp.getblys.com\/en-nz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wp.getblys.com\/en-nz\/#\/schema\/person\/1ed315c4d7e25d8ea0b28303f7778f14\",\"name\":\"Abhisekh Blys\",\"url\":\"https:\/\/wp.getblys.com\/en-nz\/blog\/author\/abhisekh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Soft Era Trend: Why Beauty Editor Amy Clark Is Entering Her \u201cSoft Era\u201d","description":"Ready to slow down and ditch hustle culture? We reveal everything you need to about how the #SoftLife TikTok trend.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/","twitter_card":"summary_large_image","twitter_title":"Soft Era Trend: Why Beauty Editor Amy Clark Is Entering Her \u201cSoft Era\u201d","twitter_description":"Ready to slow down and ditch hustle culture? We reveal everything you need to about how the #SoftLife TikTok trend.","twitter_creator":"@getblys","twitter_site":"@getblys","twitter_misc":{"Written by":"Abhisekh Blys","Est. reading time":"21 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/","url":"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/","name":"Soft Era Trend: Why Beauty Editor Amy Clark Is Entering Her \u201cSoft Era\u201d","isPartOf":{"@id":"https:\/\/wp.getblys.com\/en-nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/#primaryimage"},"image":{"@id":"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/#primaryimage"},"thumbnailUrl":"","datePublished":"2022-08-25T23:38:37+00:00","author":{"@id":"https:\/\/wp.getblys.com\/en-nz\/#\/schema\/person\/1ed315c4d7e25d8ea0b28303f7778f14"},"description":"Ready to slow down and ditch hustle culture? We reveal everything you need to about how the #SoftLife TikTok trend.","breadcrumb":{"@id":"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/wp.getblys.com\/en-nz\/blog\/soft-era-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wp.getblys.com\/en-nz\/"},{"@type":"ListItem","position":2,"name":"Why Beauty Editor Amy Clark Is Entering Her \u201cSoft Era\u201d (And You Should Too)"}]},{"@type":"WebSite","@id":"https:\/\/wp.getblys.com\/en-nz\/#website","url":"https:\/\/wp.getblys.com\/en-nz\/","name":"Blys","description":"On Demand Mobile Massage & Home Massage","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.getblys.com\/en-nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wp.getblys.com\/en-nz\/#\/schema\/person\/1ed315c4d7e25d8ea0b28303f7778f14","name":"Abhisekh Blys","url":"https:\/\/wp.getblys.com\/en-nz\/blog\/author\/abhisekh\/"}]}},"_links":{"self":[{"href":"https:\/\/wp.getblys.com\/en-nz\/wp-json\/wp\/v2\/posts\/44479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.getblys.com\/en-nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.getblys.com\/en-nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.getblys.com\/en-nz\/wp-json\/wp\/v2\/users\/1883"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.getblys.com\/en-nz\/wp-json\/wp\/v2\/comments?post=44479"}],"version-history":[{"count":0,"href":"https:\/\/wp.getblys.com\/en-nz\/wp-json\/wp\/v2\/posts\/44479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.getblys.com\/en-nz\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/wp.getblys.com\/en-nz\/wp-json\/wp\/v2\/media?parent=44479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.getblys.com\/en-nz\/wp-json\/wp\/v2\/categories?post=44479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.getblys.com\/en-nz\/wp-json\/wp\/v2\/tags?post=44479"},{"taxonomy":"reviewer","embeddable":true,"href":"https:\/\/wp.getblys.com\/en-nz\/wp-json\/wp\/v2\/reviewer?post=44479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}